The human brain can process images in only 13 milliseconds — which means you don’t have much time to make a good first impression on your customers. What shoppers see is often a deciding factor in whether they will stay on your site or lose interest, so it’s crucial that you invest in building an online store that catches their eye and keeps them intrigued. One of the best ways to do this is through great product photography. If you’re running an ecommerce business, you probably already know how amazing your products are, but until a customer has your product in-hand, all they have to rely on are the pictures on your website.
This is why the best ecommerce websites not only have great products, but also great photos of their products. These images testify to the quality and value of your products and establish transparency into your ecommerce business.